COVID-19 Vaccine Communications Videos, Images and Resources
The people working in hospitals and health systems are trusted sources of information. Answering questions, sharing personal reasons for getting vaccinated, and respecting concerns of those not yet ready to get their vaccine are all powerful ways the health care field can help end this pandemic.
Ongoing polling reflects the complicated reasoning behind those who aren’t yet vaccinated – from unanswered questions or lack of transportation to confusion about where vaccines are available. Below are resources to help the health care field support COVID vaccination efforts.
COVID-19 Vaccination Case Studies
Vacci/NATION: Inspiring Stories on the National COVID-19 Vaccine Rollout
Riley Children’s Health Ramps Up COVID-19 Vaccine Access for Children in Indiana
Riley Children’s Health is working to ensure that children, including those under age 5, get the COVID-19 vaccine, by hosting vaccine clinics across the Indianapolis area and ramping up access to the vaccine in pediatrician offices. The hospital also partnered with The Children’s Museum of Indianapolis to vaccinate hundreds of children.
Just the Facts
The Just the Facts presentation offers a simple, but stark look at the reality of the numbers of children getting infected, hospitalized and dying from COVID-19. The CDC and the American Academy of Pediatrics recommend that all parents of children between 6 month and 5 years old get vaccinated when approved in June. (Available in Spanish)
Just the Facts (English)
Solo Los Hechos (Spanish)
COVID-19 Vaccine Education Videos
Access AHA's library of vaccine-education videos for health care workers and the public to help spread the word to support COVID-19 vaccination efforts.
Pediatrician Answers Questions on COVID-19 and Pregnancy
Lisa Costello, M.D., a West Virginia pediatric hospitalist and expectant mother, answers questions on the safety and efficacy of the COVID-19 vaccine and shares her personal perspective.
- Question 1: Is the COVID-19 vaccine safe for pregnant people?
- Question 2: What are the risks during pregnancy for those who don't get the vaccine?
- Question 3: Does a pregnant person who chooses to get vaccinated pass on any protection to their baby?
- Question 4: Can breastfeeding mothers get the vaccine, and is the immunity shared through breast milk?
From the Board: Conversations with AHA Trustees
Mike Abrams, President and CEO, Ohio Hospital Association: Questions about the COVID-19 Vaccine
Montez Carter, President and CEO, St. Mary's Healthcare System: COVID-19 Vaccine and Health Care System Stress
Melinda Estes, M.D., President and CEO, St. Lukes Health Sysem: Seasonal Flu
COVID-19 Vaccine Education Resources
New Vaccine Infographics Available
The AHA today published two new posters highlighting the long history of vaccines. From the first vaccine developed in 1796 against smallpox to the latest COVID-19 vaccine, vaccines have reduced the burden of disease as well as the associated mortality and morbidity. Hospitals are encouraged to display the posters in patient waiting areas and exam rooms and use them in digital communications. These new infographics, now available in English and in Spanish, are part of AHA’s continuing effort to encourage vaccine confidence.
- The History of Vaccines (English | Spanish)
- The History of Vaccines | The Last 100 Years (English | Spanish)
- The Vaccine Life Cycle: safety at every phase
- FDA Vaccine Facts: The Path for a COVID-19 Vaccine from Research to EUA
- The Science of Vaccines (Northwestern Medicine)
- Peak Science: The History of Vaccines (Northwestern Medicine)
Communicating With Health Care Professionals
- COVID-19 Vaccine: What Health Care Professionals Need to Know (CDC)
- Recommendations for Increasing Vaccine Uptake: Seven Archetypes Full Report and Quick Reference Guide (Kaiser Permanente and the California Coronavirus Testing Task Force)
- GetVaccineAnswers.org (Ad Council/CDC COVID Collaborative)
Communicating With Consumers
COVID-19 Vaccine Social Media Campaigns and Resources
Right-click images to save and share, or click links below images to download versions sized for Facebook, Instagram, LinkedIn or Twitter. Visit the social media assets page to view all vaccine communications social campaigns and resources.
Joining Hands for Greater Impact
Throughout the COVID-19 pandemic, hospitals and health systems have forged new—and often non-traditional— partnerships to meet the needs of their patients and communities. The Joining Hands for Greater Impact series, featuring webinars, podcasts, and helpful infographics, highlights how hospitals’ innovative partnerships have enabled them to respond to the pandemic.
Podcast: Encouraging COVID-19 Vaccination in Pregnant Women
Pregnant women around the country faced uncertainty upon the arrival of COVID-19. The medical community identified significant knowledge gaps in the impact of the virus on mothers’ and babies’ health at all stages of pregnancy. Knowing more about the impact of the virus on pregnancy and the safety of the COVID-19 vaccines for pregnant women is vital for treatment and prevention. In this episode, Dr. Rachel Humphrey, director of AdventHealth for Women’s Maternal-Fetal Medicine, joins Kathy Cummings, director of communications at AHA, to talk about the safety and effectiveness of COVID-19 vaccines for both mom and baby, the critical role physicians play in addressing COVID-19 vaccine hesitancy, and how doctor-patient relationships are strengthening during this pandemic.
Featured Vaccine Resources
Strategies for Rural Health Leaders' Success in a Post-COVID-19 World Webinar
In this webinar rural hospital executives and board leaders discuss how boards can work with all levels within their communities to build vaccine confidence and trust in the safety and efficacy of the COVID-19 vaccine for families and communities.
As a physician, nurse, respiratory therapist, environmental services or food services worker or other health care professional, your example is one of the strongest health resources we have. When you get your COVID-19 vaccine, please consider sharing your story to help others understand the importance of getting vaccinated.
Radio news releases are running in select states to emphasize the need for vaccines. Listen to a sample below or visit the Media Placements page to hear all radio releases and read news articles in the New York Times, NPR and more featuring AHA's clinical ambassadors.
Join United Against the Flu as we send a loud message across social platforms to protect yourself and your family by getting a flu vaccination.
United Against the Flu/COVID-19 Digital Toolkit
This content was funded in part by a cooperative agreement with the Centers for Disease Control and Prevention (grant number CK20-2003). The Centers for Disease Control and Prevention is an agency within the Department of Health and Human Services (HHS). The contents of this resource do not necessarily represent the policy of CDC or HHS, and should not be considered an endorsement by the Federal Government.
Disclaimer: The information provided on this page is based on guidance from the Centers for Disease Control (CDC) and is not intended to be a substitute for professional medical diagnosis or treatment. Always seek the advice of your physician or other qualified health provider with questions regarding a medical condition.